Dashboard
Total Spend
€0.00
Meta Spend
€0.00
Google Spend
€0.00
Total Revenue
€0.00
Blended ROAS
0.00
Fees (3%)
€0.00
Purchases
0
CPA
-
No data available
No ad data found for the selected date range
Active Campaigns
0
Campaign Spend
$0.00
Avg. ROAS
0.00
Orders
0
No campaigns found for the selected date range.
Campaign Name
Meta ActiveID: 123456789
Spend
$0.00
Revenue / ROAS
$0.00
ROAS: 0.00
Purchases / CPA
0
CPA: $0.00
CTR / CPM
0.00%
CPM: $0.00
Creative
Performance
Ad Quality Rankings
Quality
vs other ads
Engagement
vs other ads
Conversion
vs other ads
Ad Sets
| Name | Spend | Revenue | ROAS | Purchases | CPA | Trend |
|---|
No child entities found.
Total Orders
0
Total Revenue
£0.00
Avg Order Value
£0.00
Fulfilled
0
| Order | Date | Customer | Store | Payment | Items | Total | COGS | Status |
|---|
No orders yet
Click "Sync Orders" to fetch orders from Shopify
Order #
Customer
Shipping Address
Billing Address
Line Items
| Product | SKU | Qty | Price | Total |
|---|
Payment
Summary
Cost of Goods Sold (COGS)
Notes
Net Revenue
€0.00
Ad Spend
€0.00
COGS
€0.00
Net Profit
€0.00
Margin
0%
Google Sheets Export
Not connected
Daily Profit Trend
P&L Breakdown
Profit by Store
| Store | Revenue | Costs | Profit | Margin |
|---|
No data available for the selected period
Try adjusting the date range or filters
Import Supplier Costs
Upload Excel files from your supplier to automatically import COGS
Products
0
Total Variants
0
Avg Price
£0
Product Types
0
Loading products...
0 productsSelect a store to view products
| Date | Order Time | Order ID | Tracking | SKU | Qty | Country | Product | Packing | Shipping | Total | Revenue |
|---|
No supplier orders found. Upload a supplier Excel file or adjust filters.
Product Performance Data
Ad spend from Google • Revenue from Shopify
| Product | Status | Variants | Price | Cost | CV | Refunds | Clicks | CTR | CPC | CPA | ROAS 7D | $ 7D | ROAS 14D | $ 14D | ROAS 30D | $ 30D | Published |
|---|
No product data available
Select a different date range or store
Reports
Shopify analytics, with HELM's products, sales and competitors
| Landing page | Visitors | Sessions | Added to cart | Reached checkout | Completed | Conversion | Funnel | Orders (HELM) | Revenue (HELM) |
|---|
| Day | Sessions | Added to cart | Reached checkout | Completed | Conversion | Cart rate | Orders | Net sales |
|---|
| Source | Name / campaign | Sessions | Added to cart | Reached checkout | Completed | Conversion | Share of sessions |
|---|
| Country | Sessions | Added to cart | Reached checkout | Completed | Conversion |
|---|
| Device | Sessions | Added to cart | Reached checkout | Completed | Conversion |
|---|
| Product | Source | Net sales | Orders | Items sold | Returns | Unit cost | Margin % |
|---|
Fix a Shopify product CSV
Upload a product export, choose what to fix, review the changes and download the corrected CSV. Nothing is changed in Shopify and the original file is never overwritten.
Used to read valid types, categories and existing colours.
Reminder: in Shopify use Import → Overwrite products with matching handles. Create the missing colours first, otherwise the import fails.
Competitor Tracking
Track products from competitor stores
|
|
My Product | Competitor Product | Source | Import Date | Orders | Revenue | Spend | Actions |
|---|
No tracked products yet
Click "Track Products" to add competitor URLs
Settings
Stores
Your Shopify stores and the ad accounts linked to each (one store can have several; link them in Google Ads and Meta below).
No stores connected yet
Click "Add Store" to connect your Shopify store
Google Ads
Not connected
Meta Ad Accounts
Facebook/Instagram ad accounts. Each account belongs to one store: change it from its Store menu.
Ad platforms
The platforms you advertise on. Spend, ROAS and sync only use the ones turned on; their history is kept either way.
Appearance
Theme of this browser. System follows your device setting.
Product tour
A short walkthrough of where everything is in HELM.
Notifications
Show warnings about expiring or expired ad tokens (header badge, red banner, browser notifications). The token list below in Settings is always visible.
Manual ad spend
For days the ad platform cannot sync. Entered spend replaces that day's spend of the store's ad account (one table, counted everywhere like synced spend); if the platform syncs that day later, the real figure replaces it. Product-level spend still comes only from the ad platforms.
Dashboard Preferences
Configure how data is displayed
Display Currency
All values will be converted to this currency
Transaction Fees
Payment gateway fees (Shopify Payments, Stripe, PayPal)
This percentage is deducted from revenue to calculate transaction fees in the dashboard
AI
Writes product titles and descriptions, reads product photos and analyses campaigns. Uses your own API key: costs go to your account with the provider.
AI Product Enhancement Prompts
Customize the prompts used to enhance product titles and descriptions. A store can have its own (e.g. a store for another market); the others use the account's.
Use [PRODUCT_TITLE] as placeholder for the original title
Use [PRODUCT_DESC] as placeholder for the original description
Catalog rules
Prices, types and the other rules used by imports and the CSV Fixer, per store: a store for another market can have its own; the others use HELM's defaults.
Users
Accounts registered on HELM. Only admins see this. Deleting an account signs it out and removes it; its data is kept in a backup on the server.
About HELM
HELM is a local, private command center for managing your dropshipping store portfolio. It aggregates advertising spend and revenue across all your stores and ad accounts, helping you make data-driven decisions.